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Analytics — Cohorts
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Cohort Controls
Range
Last 30 days
This month
Last month
This year
Custom range
Start
End
Cohort basis
First visit
First product view
First add to cart
First purchase
Metric
Retained visitors
Repeat purchasers
Retained revenue
Orders per cohort
Average order value
Time to second purchase
Grouping
Weekly
Monthly
Horizon
6 periods
12 periods
18 periods
Traffic
External only
All traffic
Internal only
Segment
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Cohort Grid
Rows represent cohort periods. Columns are period offsets from cohort start.
Notes & Highlights